Sometimes, you’ve just got to change things up.
The year is 2007. Two brothers and two of their oldest friends make a bet. The loser (who shall remain nameless) has to attend a party wearing a pair of statement heels, specifically 6-inch stilettos.
What started as a forfeit though sparked a new found solidarity with women...and an idea: footwear that delivers glamour, without ruining a good night out. Tired of the same-old, same-old and hungry for more than their day-to-day could offer, that Eureka moment was all the push they needed.
Well, they do say you need to walk a mile in someone else’s shoes.
With that, Butterfly Twists was born.
Everyone has got to start somewhere. If you don’t know the rules, you don’t have to follow them. Fashion meets function. Comfort considered. Freedom of movement. Shoes for lives that move fast.
Learning as fast as we could, soon we had our first collection - and we’ve not looked back since. That’s what we’re all about.
So, try something new. Change up your routine. Start with the little things and make a big difference. Surprise yourself. Inspire yourself.
Do it for yourself.